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Bachelor of Science in Business Analytics (B.S.)

Business analytics is an information-driven discipline that combines descriptive analysis (gathering, organizing and describing information), predictive analysis (forecasting) and prescriptive analysis (suggesting a course of action).

Why choose business analytics at Marian?

  • The Bachelor of Science in Business Analytics degree pairs the innovative Byrum School of Business core curriculum with coursework in data science, computer science and information science.
  • The business analytics degree prepares you to gather, store, analyze, describe and visualize the ever-growing volume of information that organizations capture through their daily interaction with society.

Our business analytics program provides you with the skills necessary to thrive in today's data-driven world and create tremendous value for your organization.

What will I study?

View courses   Business analytics sample 4 year plan and checklist

39 hours from our experiential business core plus the following requirements:

Required courses

  • CST 170 Procedural Programming
  • MAT 215/230 Fundamentals and Special Applications of Calculus
  • MAT 322 Statistical Inference and Data Analysis I
  • MIS 310 Database Management Systems
  • MIS 330 Project Management
  • BUS423 Business Analytics Capstone: Data Mining for Business Analytics

Two courses from the list below:

  • BUS 344 Market Research
  • BUS 350 Operations Management
  • CST 270 Object-Oriented Programming
  • MAT 323 Statistical Inference and Data Analysis II
  • MIS 320 Business Decision Making

Career opportunities and employment outlook

The amount of information produced by today's society is vast and a valuable resource for organizations with the ability to manage it. Students earning degrees in business analytics work in a variety of areas within the organization. They acquire the skills to transform information on customers, suppliers, employees, job applicants, product quality and competitors, into value-enhancing strategies.  Business analytics majors also serve as business translators within an organization, working with decision-makers to interpret the technical language of data scientists and programmers in terms of firm value.

In an article titled The Age of Analytics: Competing in a Data-Driven World, the McKinsey Global Institute notes a talent scarcity for business translators. They forecast two to four million job openings over the next few years for business translators, while the U.S. Department of Labor projects a growth rate of 25 percent for all data-related jobs by 2018.

For more information

Tom Gjerde
Assistant Dean
tgjerde@marian.edu

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