Marketing Major

Crafting a Message to the World

What is marketing all about? Things such as developing new products, devising pricing strategies, distributing products through the production chain to the ultimate consumer, marketing research, advertising, personal selling and sales promotion are all part of marketing and represent some of the career fields open to marketing majors.

The Marketing major is designed for students seeking an in-depth knowledge of the concepts, tools, and practice of marketing in preparation for a career in the field of marketing. Our courses deal with behavioral concepts and quantitative methods in marketing, and provide many opportunities to apply knowledge in a wide range of profit and nonprofit situations in the ever-changing business environment.

Our Marketing curriculum is designed to provide state-of-the-art marketing education that not only is of a high standard but also is integrative and entrepreneurial in its orientation and relevant in its practical impact. We deliver value to our students by engaging them in real-world business situations.

Examples of students solving real marketing problems include courses such as BUS325, a student-led consulting team, BUS445, the annual national student advertising competition, and BUS485, where each student formulates a business idea and develops a unique business plan. We also offer many other opportunities for students to learn by actual experience in the field of marketing.

If you are interested in learning marketing not only by taking classes but from experiencing what it is like to do it yourself, our program is for you.


Employment Outlook

Marketing is one of the most important, most exciting, and most challenging activities that businesses perform. Due to its importance to business, the creative and interesting work involved, and the many employment opportunities for graduates, marketing is a popular major within the business school.

People with marketing degrees are needed in every kind of organization there is - whether it's a high-tech firm, government office, hospital, school, small business, or Fortune 500 company. Marketing graduates pursue careers from a wide range of areas related to marketing, sales, communications and marketing technology.

Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase at a double digit rate through the next 10 years. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.

(Bureau of Labor Statistics, Occupational Handbook: http://www.bls.gov/oco/ )



Major for the Bachelor of Science Degree (B.S.) in Marketing

39 hours from our experiential business core plus 15 hours from courses including:

One 300 or 400 level International course from the list below:

BUS 338     Global Marketing

BUS 363     Global HR

BUS 450     International Business

ECN 325     International Trade and Development

FIN 411     International Finance

Four 300 or 400 level Marketing courses from the list below:

BUS 305     Business Research Methods

BUS 317     Business Internet Applications Design

BUS 325     Business Creation and Development Consulting

BUS 338     Global Marketing

BUS 341     Promotion

BUS 342     Selling and Sales Management

BUS 344     Marketing Research

BUS 346     Marketing Management

BUS 348     Sport Marketing and Sponsorships

BUS 445     National Student Advertising Competition

BUS 485     Business Plan Capstone



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