What is a “brand?”
An organization's brand is a unique collection of words, images, ideas, people, promises, and emotions that arise when one thinks about that organization. It grows and develops over time, being shaped by what the public sees, hears, reads, and understands about that organization.
The American Marketing Association defines a brand as a "name, term, design, symbol, or other feature that identifies one seller’s goods or services as distinct from those of other sellers."
Marian University's brand
Marian uses both editorial standards and visual identity standards to protect and strengthen our brand.
The standards include written policies on everything from T-shirts, apparel, and promotional items to official university logos, wordmarks, colors, fonts, and more.
Editorial style guide
The editorial style guide includes topics like grammar, spelling, capitalization, abbreviations, and conventions that should be followed for written copy.
Download the editorial style guide (login required)
Visual identity guide
The visual identity guide includes usage of the university’s logo, seal, and visual marks like athletic logos as well as official colors and fonts for use on apparel and promotional items.
Download the visual identity guide (login required)
Please familiarize yourself with these guidelines. If you have questions, contact:
Director of Creative Services
Marian University business cards and name badges are an important part of your role in representing our brand. For your convenience, you may access our automated ordering system at any time. New hire? Promoted? Time for replacements? Use the links below to get started.
Order your official business cards Order your official name badge