What is a “Brand”?

The University strives to use campus communications resources effectively. Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups. However, non-strategic use of mass email can hinder the University’s ability to deliver critical messages and reduce productivity.

Recognizing these expectations and concerns, the University has created these requirements, guidelines, and best practices to ensure all staff, faculty, and student email remains an effective form of communication. This document includes the following information:

• Definition
• Appropriate use
• Access and Authorization
• Best practices
• Additional internal communication channels 

Definition
A mass email is any email message sent to the entire campus or large subset (e.g., all students, all faculty, all staff). All mass emails must:

• follow Marian’s identity and style guidelines
• be reviewed and approved by the Office of Marketing and Communications
• added to the university email calendar, which is managed by the Office of Marketing and Communications  

Appropriate Use
Mass email is appropriate for information that pertains to the majority of the recipients, is critical and/or time-sensitive, and meets one or more of the following standards: 

• Alerts the campus community to situations about health and safety risk.
• Provides information essential to the operation or execution of university business.
• Notifies the campus community about changes in governance, policy, and practice.
• Communicates essential information from the President, Provost, or other University senior leadership. 

Inappropriate use of internal mass email includes, but is not limited to:

• Messages that are not in line with the University’s mission.
• Messages that are commercial, except those that support University business.
• Political activities that advocate for or against a ballot measure or candidate.   
• Messages for job postings or research recruitment.
• Marketing or advertising of programs, events, classes, products, or events offered or sponsored by the University.
• Solicitations for contributions, charities, or participation in personal activities not related to university purposes or not sponsored by the University.
• Solicitations for non-University businesses operated by University faculty or staff.
• Messages that are discriminatory or infringe on privacy.

Access and Authorization
To reduce the number of all staff, faculty, and student emails sent from Outlook, only approved senders will have access to distribute an email to an all staff, faculty, and student list, including all, staff, faculty, and student lists specific to MUAC (Marian University’s Ancilla College).

Those senders are identified and approved by the Office of Information Technology, Office of Marketing Communications, and the Chancellor of Marian University Indianapolis

The Office of Marketing and Communications utilizes Delivra email software to send mass email communications. Faculty and staff may be provided access and trained to utilize Delivra. To gain access and training, please submit a MarCom project request.

Best Practices

• A mass email message should be brief, self-explanatory, clear, and concise – ideally under 400 words. If there is a need to convey more information, the sender should link to a webpage or seek other communication channels. 
• Include a succinct subject line that conveys the email’s purpose.
• Provide a link or contact information about where people may ask questions or get more information. 
• Avoid sending frequent or repeated messages. Follow-up messages or reminders should seek other communication channels, except emergency communications. 
• Collaborate with others at the University to avoid redundancy and reduce the number of messages sent.
• Check spelling and grammar, and copy edit message to align with brand identity and style guidelines. 

Additional Internal Communication Channels
Before deciding on mass email as the choice for any communication please consider which internal communication channel or combination of, may be the best fit for your message

• Digital Signage
• Social media
• Website
• Flyer or printed item posted on campus
• In A Glance newsletter or another newsletter— The Office of Marketing and Communications will provide recommendations for which newsletter can best support your needs.

The Office of Marketing Communications (MarCom) manages Marian University's brand identity and coordinates the production and dissemination of marketing communications materials in collaboration with others across the university. MarCom works with others on campus to ensure that all communications serve the university's mission and goals. 

Social media is personal interaction and communication that uses highly accessible and scalable technology tools such as Facebook, Twitter, etc. It also includes blogs and personal websites. At this time, MarCom administers the university's official presence on these social media sites: Facebook, Twitter, LinkedIn, Flickr, and YouTube.

Marian University faculty, staff, and students should observe the same professional and behavioral standards online and when using social media as they would in person.

Guidelines for All Social Media Usage, Including Personal Sites

• Think before you post. Even with strict privacy settings, information posted to social media sites should not be considered private. If you would not say something in public, do not post it online.
• Be civil and respectful, and never post vulgar, obscene, defamatory, or libelous remarks. You can be held legally liable for comments you make online.
• Read, follow, and obey the Terms of Service for all social media tools.
• Do not post confidential and proprietary information. Faculty and staff must adhere to all Marian University policies and procedures, as well as federal standards such as FERPA and HIPAA.
• Be respectful of copyrighted and trademarked information, including Marian University logos and marks. This extends to the intellectual property of the university and that of the faculty, staff, and administration who work for it.
• Be transparent and authentic. Never create fake profiles. If you identify yourself as a Marian University faculty or staff member online, make it clear that your views are your own and are not necessarily representative of the university. 

Guidelines for Institutional Social Media Usage

Although MarCom maintains the official university presence on several social media sites, you may find that your school, department, or program is better served by creating and maintaining its own site. Both will provide their own advantages and responsibilities, so consult with MarCom if you have questions and concerns. If you post on behalf of the university, any department or school guidelines must be followed in addition to the guidelines listed above. 

1. Get approval from your supervisor, director, or dean and from MarCom before creating an official social media presence.
2. When posting online, acknowledge that you are representing Marian University.
3. Only schools, departments, offices, and programs may have an official Marian University social media presence. Individuals may not create an individual presence for their university position.
4. Provide access to the appropriate university officials. MarCom should be granted administrative access to all Marian University social media sites. In some circumstances, additional access may be granted to the supervisor, director, dean, or human resources.
5. When naming your site, use official names and not pseudonyms (e.g. "Office of Undergraduate Admission" rather than "Admissions"). Use "Marian University" in the name and, if possible, identify your location as Indianapolis. On some social media sites you may need to abbreviate, but please include the full name and location of the university within the description. Consult with MarCom if you have any questions about naming.
6. Regularly monitor postings on all social media sites where you have a presence. Respond when appropriate, but never engage in hostile exchanges. Remove comments that are vulgar, obscene, defamatory, or libelous. Notify MarCom if such comments appear on your site.
7. Post relevant and timely information. Abandoned pages are hotbeds for spam. If you no longer want to operate your site, please disable or delete it.
8. Verify that all information is accurate before you post. When mistakes are made, retract or correct them immediately.
9. Do not use official Marian University sites to promote a personal agenda.
10. Use the Marian University logo for official sites. Do not alter any Marian University logos or insignia. Consult with MarCom or refer to the Institutional Identity Guidelines about how to use Marian University logos and insignias.
11. When possible, link back to the Marian University website.
12. Read, follow, and obey the Terms of Service for all social media tools.

The Marian University website will not link to any social media site that does not adhere to these guidelines. Marian University also reserves the right to disable and/or report any social media site or page that does not follow these policies or the Terms of Service as described by the entity. Any faculty or staff member's failure to follow these guidelines may result in discipline, including termination.

1. What Your Name Badge Should Look Like
   
   Your name badge should include:
   Name (alumni can add graduation year after their last name)
   Title
   Department, Office, or School
   
   Example:
   Allison Ashton
   Social Media Manager
   Office of Marketing and Communications
2. Placing Your Order
   
   Orders can be placed by you or your department’s assistant by directly emailing Janelle Davis at cs@bardachawards.com from Bardach Awards.
3. Create a Purchase Order
   
   After placing your order with Janelle, you will need to create a purchase order (PO) and send the PO number to her. Name badges are $10 plus shipping. Five or less orders are mailed at $8.95, and six or more orders are mailed via UPS at $24.
4. Approving your Proof
   
   After receiving the PO number, Janelle will process and send an artwork proof of your badge to you or your department assistant to look over for any edits. Once you approve your name badge, Bardach Awards will send the proof to production and ship out your new Marian University name badge!
5. Questions?
   All questions or issues concerning this process can be directed to Christina O'Connell at caoconnell@marian.edu.